DESIGNED BETTER. BECAUSE WHY NOT?

We take ergonomics very seriously. So seriously that we are on a relentless pursuit to perfect the touchpoints of every platform you choose to shoot with. All in the name of performance and comfort. (We also make other peoples products better too)

STORE
STORE

STAVE

Our first product launched for any mil-spec AR platform. Stave pulls from our experience in the power tool industry to capitalized on industry proven ergonomic geometry. This approach greatly reduces prolonged strain and maintains grip surface area where its needed most.

VISIT STORE
VISIT STORE

WHY?…”WHY NOT?”

“Why not” is the driving force behind a lot of the work that goes on here. No focus groups, no market trend chasing, no corporate BS, just doing what we want to do and how we want to do it. Being fed up with the status quo and seeing the industry kick out the same flavor every season has pushed us to do it our way, a better way.

OUR PROCESS

Every project we focus on goes through the same rigorous 3 stage process as the products deemed good enough to adorn the Bison Head Logo. IDEATE. VALIDATE. EXECUTE.

01
IDEATE.

01 - IDEATE: The first stage of the process begins here, asking questions, sketching ideas, failing early. This is easily one of the Most skipped portions of product development because it doesn’t grant immediate gratification. It demands your undivided attention for long hours, digging deep to find the real root of the problem.

Conceptualize, sketch, mock-up, rinse repeat until the direction is SOLID.

02
VALIDATE.

02 - VALIDATE: The second stage of our process is the longest, not because it is harder, but because we aim to make sure our designs are proven from all angles of attack. Early market exposure helps reveal flaws and oversights that would kill most other products the second they hit the shelves. We test until it fails, fix it, and break it again. Failing often where we can afford it, so we can avoid it during execution.

Build it. Test it. Break it……..Do it again.

03
EXECUTE.

03 - EXECUTE: The final stage of the design process, tackling manufacturing hang-ups and crossing logistical hurdles to ensure the product is mass produced and meets if not surpasses the original intent laid out in the Ideation phase. At this point we gather assets for marketing to create ads, content. packaging, photography, and whatever else is needed to help deliver the product to its final destination.

Once Perfected, ship it to the Masses.

ABOUT US

Founded among the foothills of the Appalachian Mountains during the year of our Lord 2023, Distilled Bison was originally formed as a creative outlet to satiate the crayon hungry ghoul that resides within every designer. Over time, it has morphed into an award winning design firm with a decade of experience designing for the outdoor industry (almost exclusively guns). We’ve taken our learnings from consumer power tools and precision shooting equipment and combine them to create some of the best feeling AR furniture your hands have ever felt.

CONNECT

Wanna discuss a collaboration? Idea? Product?

Have a product question?

Need Help?

FAQ

  • Then why’d you buy it, silly? If you REALLY dont want it, send it back for a full refund no questions asked (unless the condition of the product is bad, then there might be some questions)

  • Pics or it didnt happen, broski. (jk baby I’ll hook ya up, send me a note and I’ll slip ya one under the table on the house)

  • Its okay, we all make mistakes sometimes. Just ship it back and ill send you the right thing.

  • Maybe….dealer inquiries are little more complex but it never hurts to ask.

  • It’s coming…

  • Is your AR lower Mil-Spec? If so, then yes.

  • Eventually, we are a small company and have a lot of plans that need more time and more hands.

  • Yes! Fill out the submission form above and we will be in contact at our earliest convenience.

PREVIOUS CLIENTS